Last month I saw an intuitive energy healer after feeling a little spent and overwhelmed from a busy season of business and life.
She told me my energy was extending 100 feet out in every direction. Then she helped me pull it all back into a reasonable bubble of two feet around my body.
I left feeling more settled and energized than I had in months.
I've been thinking about it a lot since (and trying to mind my bubble), because it showed me something about what had been happening with my old brand.
For years I was afraid to put any real parameters on my audience or offers. I went back and forth over language and what to put on my website because I didn't want to loose any leads or turn people off from working with me. So the brand stayed open and warm to everyone.
What I didn't see clearly until recently is that openness has its own cost.
The cost showed up in the quality of my leads. I'd attract people who weren't aware of my timeline or depth of process. Clients who wanted quick turnarounds, quick fixes. Clients who already had a logo sketched out and just needed a website. Who weren't interested in diving deep into their true identity markers, they just wanted a pretty container because they thought they needed one.
I wasted so much time and energy managing these mismatches. And more importantly, this endlessly bespoke approach didn't allow my perfectly aligned clients to see I was the designer they'd been looking for.
When your signal is going in every direction, it's stretched thin and doesn't reach anyone fully. Anyone lurking or trying to figure out if I was really the person they are looking for can't quite find the clear path to saying "yes"..
My rebrand to Known Ground was a decision to stop leaking my signal everywhere and start being intentional about who my work is really meant for. Coaches, consultants and creatives looking for a brand that finally feels like their truest, most brilliant self and don't shy away from the internal reckoning happening with it.
Your brand SHOULD turn people away. Just not the right ones. The right people should land and feel it immediately.
I'm still working with what it feels like to be that specific. A little exposed, very vulnerable honestly. But it's also the most congruent I've felt in years.
Is there a place in your work where you've been staying deliberately broad? And what do you think you're protecting by doing that?
Cheers,
Sara
