Known Brand Notes

Studio notes, archetypal insights, client lessons, and reflection prompts on building a brand that reflects who you're becoming. Sent bi-monthly-ish whenever there's something worth sharing.

Jul 01 • 1 min read

Identity first. Brand second. Always.


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Prices for
The Brand Passage will be going up July 31st. If you lock in your spot before July 31st, you keep the current rate even if your project doesn't start until a later date.

You might have noticed that I’m referring to Known Ground as an identity studio and not a brand studio (even though most of what I’m offering is still rooted in brand design).

And that’s because when I’m working with my clients to create a stunning (duh) brand and website, what’s really happening is that we're making their identity more clear and visible.

Clearly showcasing what they value and what their unique form of brilliance offers the world. What parts of their personality are them and only them, and their energetic footprint.

When you can see and then express yourself clearly, something really powerful unlocks.

The brand you create resonates not only with your audience but with yourself. It doesn’t feel like anyone else’s. It can’t. It’s bespoke and uniquely yours. What you create feels sustainable. It has soul and life in it. You have deep confidence in it and how it represents you fully.

This true expression of of your true identity is where your most brilliant brand lives. I’ve watched it transform not only businesses and revenue streams, but the way someone carries themselves and moves in the world. It’s my favorite thing to help build and watch unfold!

What parts of your own identity are ready to be more seen, heard, or felt in your brand?

Cheers,
Sara

WAYS TO WORK WITH ME

The Brand Passage >

For when you're ready to align how you're seen with who you are.

Archetype Reading >

For understanding what your brand needs to become to showcase your full brilliance.

Field Notes:

Some cool things I’m seeing being made and offered:

  • Alex Hughes Campbell is opening applications for Published and Heard, her book and podcast development program starting August 1st, for people wanting heard and seen in an AI-flooded content landscape. Also: her new book with Brendan Mahan (the “Wall of Awful” guy) is up for preorder.
  • Katie Gilbert’s Thought Leadership for Humans is a 4-week cohort for climate builders ready to stop carrying their big ideas alone. Live calls, expert session, feedback from Katie. Runs July 6–31, apply by Friday July 3.
  • Erin Harker of Magick Makers just dropped a field guide for Jupiter in Leo: a year-long invitation to get louder, create bolder, and stop shoulding all over yourself.

Studio notes, archetypal insights, client lessons, and reflection prompts on building a brand that reflects who you're becoming. Sent bi-monthly-ish whenever there's something worth sharing.


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